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DirectorVincent Peone 
CreativeTerri & Sandy Agency

"Kid Shaq" for Icy Hot Kids

The ad “Kid Shaq” introduces a delightful spin on pain relief for children by featuring Shaquille O’Neal as a humorous, injury-prone spokeskid.

The campaign aims to highlight Icy Hot’s new product line specially designed for children, showcasing active pain relief tailored for young ones, emphasizing the brand’s commitment to pediatric care and comfort

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